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Famous Cartoon Characters Shave Their Heads So Kids With Cancer Don’t Have to Feel Different

Bald is beautiful, and a slew of famous cartoon characters are here to prove it.

In the images below, TV regulars like Snoopy, Hello Kitty and Popeye have gone under the razor so kids and teens with cancer can see that losing your hair isn’t equivalent to losing your happiness. This “Bald Cartoons” campaign began in November 2013 in São Paulo, Brazil, when two organizations — ad agency Ogilvy Brazil and nonprofit GRAACC — set out to make sure young people with cancer don’t have to feel “different” for being bald.

“We want to reduce all prejudice around the disease. There is no difference between a child with cancer and any other one,” Roberto Fernandez, creative director at Ogilvy Brazil, said in a press release. “Both are children and deserve to be happy.”

Scroll down to see just a few cartoon celebrities who went under the razor to raise cancer awareness. Then, watch the video at the bottom to see the kids’ reactions to watching their favorite, now-bald animated friends in action.