Why This Is So Much More Than a Simple Target Advertisement

Izzy Bradley is suddenly getting a lot of attention.

The 2-year-old from Stillwater, Minnesota, was featured in a Target holiday advertisement that came out on Sunday, according to CBS News. Izzy, who has Down syndrome, was selected to appear in the ad after Target reached out to the Down Syndrome Diagnosis Network, an organization that Izzy’s mom, Heather Bradley, works closely with.

The ad of the adorable child playing with an activity cube is one small step towards greater inclusivity in advertising everywhere.

I really appreciate Target’s policy of including [children with disabilities] in their ads,” Bradley told the outlet. “I think it really normalizes Down syndrome and helps people to see we’re really just like any other family,”

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