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Watch 3 Blind Women Explain How They ‘See’ Beauty

What does beauty mean to a person who can’t see?

That’s the question at the center of the commercial below. Dove asked three Swedish women who have lost their sight to describe beauty. The video is part of Dove’s international campaign called #ChooseBeauty.

It comes from within,” Naomi Allback, who has been blind for 15 years, says in the video below. “If you radiate warmth, humility and love, then you are beautiful to me.”

Watch the video below for more on how these women perceive beauty:

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