Robyn Lambird, Athlete With Cerebral Palsy, Models in Target's Activewear Ad Campaign

Target’s latest ad campaign has an important message to share about inclusion: activewear is for everyone.

The Australian version of the major retailer’s latest catalogue features Robyn Lambird, an athlete from Perth, Australia. Lambird has cerebral palsy, which makes the muscles in her legs tight and resistant to movement. The 19-year old uses a wheelchair, but it’s not just for getting around. Lambird is a competitive wheelchair racer and is training to compete in next year’s World Championship in London.

When she isn’t training, Lambird can be found blogging about life with a disability, and now, adding to her already impressive resume, modeling. “It’s important to show people with disabilities as active in the same way it is important to show people that we can be intelligent or funny,” Lambird told The Mighty. “I think historically though, people with disabilities have been perceived as being pretty sedentary on a whole, so it’s important to challenge that and show that we can be physical and active beings too.”  









A photo posted by Robyn The Trex Lambird (@robynlambird) on

While the ad does not appear in all Target catalogues, it is a step in the right direction for the retailer. “I think there is still work to be done in the media to see that we are adequately represented,” Lambird said. “I’d like to see it get to a point where disability is normalized and it doesn’t have to be individuals’ whole narrative. I want to see wheelchair users selling shoes in advertising. I want to see amputees playing doctors in television. More variety is needed, but things are definitely getting better.”

Find this story helpful? Share it with someone you care about.

Related to Cerebral Palsy

Mollie with a baby.

When I Dream About Being a Mom With a Disability

Blue eyes with the faintest hint of grey, set in an almond-shaped squint, sat atop a tiny triangle nose, permanently scrunched in concentration. A narrow-lipped mouth was agape, revealing a gummy grin. His features, though fine, were a perfect fit for a seamed and dimpled face. Wisps of threadlike hair clung to his brand new [...]
Little boy running.

When I Realized My Son Could Be a Paralympic Athlete Someday

I’m not sure I truly understood the power of positive role models, the power of seeing one’s self reflected back in popular culture, until I told my son about Shayne Dobson. Shayne Dobson. Photos: Matthew Murnaghan/Canadian Paralympic Committee Shayne is a runner, originally from Campbellton, New Brunswick, who is in Rio as part of Canada’s [...]
Couple holding hands.

To the Girl I Love, From Your Boyfriend With Disabilities

To the Girl I Love, I love you, but you don’t know that. You probably know that I like you, but love you? Yeah, that probably took you by surprise. Well, it’s true. I love you. I’ve loved you ever since I first met you, ever since I looked into your eyes and got lost [...]
Rae Anderson

Rae Anderson, Australian Paralympian With Cerebral Palsy, Models for Modibodi Underwear

Along with being a world class athlete, Paralympian Rae Anderson can now add modeling to her already impressive resume. Anderson, 19, has cerebral palsy and will be making her Paralympic debut next week in discus and long jump for the Australian Paralympic team. Ahead of this year’s games, underwear company Modibodi has asked Anderson to be its first brand ambassador. [...]