Target Releases Halloween Commercial Featuring a Girl in Her Wheelchair

Trick-or-treating looks a lot more inclusive this year, thanks to Target’s latest Halloween commercial featuring a young girl with a disability.

The commercial features a young girl wearing a butterfly costume and rolling across the set in her wheelchair. This is not the first time Target has used disabled models. Last year, the retailer featured a young girl with spina bifida dressed as Elsa from Disney’s “Frozen” for its Halloween catalogue.

“At Target, our core beliefs of diversity and inclusivity are reflected in our advertising and in our business overall,” a representative from Target told The Mighty. “We’ve included people with disabilities in our advertising for more than 25 years as a reflection of our guests and the communities that we serve. We continue to be humbled by the support we receive, including most recently with our Halloween advertising.”

Target has also promoted accessibility in its stores, adding Caroline’s Carts – shopping carts designed to seat older children and adults with disabilities – in the majority of its locations.


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