BBC3's #1in4 Campaign Has Celebrities Posting About Mental Illness on Social Media


If you see your favorite actor holding up four fingers on social media, it’s for a good cause. As part of its Minds Matter programming, BBC has launched a campaign, #1in4, to shed light on the prevalence of mental illness.

“#1in4 is about breaking through the stigma associated with mental illness and making it easier to talk about your mental health,” the campaign states. “One in four of us will experience some kind of mental health problem over the course of a year – so most of us will either have experienced it ourselves or know at least one person affected by it.”

#1in4 of us will experience mental health issues. Stop the stigma. @bbcthree

A post shared by kristen bell (@kristenanniebell) on

The campaign features selfies from celebrities including Tom Hardy, David Tennant, Olivia Colman, Brian Cox, Sarah Silverman, Russell Brand, Luisa Omielan and Kristen Bell.

The campaign isn’t just for celebrities. Since launching on April 18, more than 20,000 people have shared a photo using the #1in4 hashtag. Some people are using the hashtag to share their personal experience living with mental illness, while others are sharing their selfies in solidarity – letting loved ones know it’s ok to talk.

You can participate in the campaign by sharing a selfie on social media with the hashtag #1in4. 


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