Store Pulls Offensive Mental Health Product After Community Criticism
The week, the non-profit OCD-UK campaigned to get a product taken off the shelves of the UK-based store The Range, which they say made light of obsessive compulsive disorder (OCD), a mental illness that can have a serious impact on those who have it.
The store featured two pieces of wall art which read, “I have got OCD: Obsessive Cat Disorder” and “I have got OCD: Obsessive Cake Disorder.”
— Sharron Rose (@Peachybeachy2) August 15, 2017
Using the hashtag, #IHaveGotOCD, some took to Twitter to explain how products like these can be damaging to those with mental illnesses.
— Catherine Benfield (@TamingOlivia) August 11, 2017
— Ashley Fulwood (@AshleyFulwood) August 11, 2017
Where is the joke in OCD? I'm one of your customers @TheRangeUK and I promise you there really isn't a joke. Also mocking mental illness ????
— Jonathan Warren (@JonathanWarren5) August 11, 2017
In a blog post on OCD-UK’s site, spokesperson Ashley Fulwood wrote, “Every time somebody misuses the OCD acronym for a ‘joke,’ a little part of [someone who has OCD] dies inside, the stigma that the ‘joke’ creates can be life-limiting, because people suffering with OCD close down and are left feeling they can’t talk to anybody.”
The organization says there’s a difference between someone finding humor in their own OCD, and stores that make money from products trivializing the disorder. OCD-UK started bringing attention to the product on Sunday, August 13, but said The Range didn’t respond to their request until Wednesday. After getting through to a senior executive, OCD-UK wrote in a follow-up blog post that the OCD-themed product was pulled.
We have been assured that this is a permanent withdrawal of the items, and they are committed not to create further distress so they have pledged to destroy the items. OCD-UK wish to go on record by thanking the retailers senior management for recognising the seriousness of the issue and taking the decisive action and commitment to resolve this.
— OCD-UK (@OCDUK) August 16, 2017
This is not the first time the OCD community has rallied against a product. Two years ago, people were outraged when Target sold a sweater with a similar theme: Obsessive Christmas Disorder.
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