Store Pulls Offensive Mental Health Product After Community Criticism

The week, the non-profit OCD-UK campaigned to get a product taken off the shelves of the UK-based store The Range, which they say made light of obsessive compulsive disorder (OCD), a mental illness that can have a serious impact on those who have it.

The store featured two pieces of wall art which read, “I have got OCD: Obsessive Cat Disorder” and “I have got OCD: Obsessive Cake Disorder.”

Using the hashtag, #IHaveGotOCD, some took to Twitter to explain how products like these can be damaging to those with mental illnesses.

In a blog post on OCD-UK’s site, spokesperson Ashley Fulwood wrote, “Every time somebody misuses the OCD acronym for a ‘joke,’ a little part of [someone who has OCD] dies inside, the stigma that the ‘joke’ creates can be life-limiting, because people suffering with OCD close down and are left feeling they can’t talk to anybody.”

The organization says there’s a difference between someone finding humor in their own OCD, and stores that make money from products trivializing the disorder. OCD-UK started bringing attention to the product on Sunday, August 13, but said The Range didn’t respond to their request until Wednesday. After getting through to a senior executive, OCD-UK wrote in a follow-up blog post that the OCD-themed product was pulled.

We have been assured that this is a permanent withdrawal of the items, and they are committed not to create further distress so they have pledged to destroy the items.  OCD-UK wish to go on record by thanking the retailers senior management for recognising the seriousness of the issue and taking the decisive action and commitment to resolve this.

This is not the first time the OCD community has rallied against a product. Two years ago, people were outraged when Target sold a sweater with a similar theme: Obsessive Christmas Disorder.

What’s your take? Let us know in the comments below. 

Find this story helpful? Share it with someone you care about.

Related to Obsessive-Compulsive Disorder (OCD)

depressed woman lying on side on bed overhead view

My OCD Doesn't Affect Me the Way You Might Think

Editor’s note: If you struggle with obsessive-compulsive disorder (OCD), the following post could be potentially triggering. You can contact the Crisis Text Line by texting “START” to 741-741. To find help visit International OCD Foundation’s website. The clock on my television reads 8:49 a.m. I occasionally get up this early when it’s not a work [...]
man with beard dissolving against grey background

What the Voice of My Obsessive-Compulsive Disorder Sounds Like

I am flooded with thoughts. Sometimes they can be ignored; sometimes they are so “loud” I have to listen. When it comes to my obsessive-compulsive disorder (OCD), I struggle the most with intrusive, unwanted, and debilitating, irrational thoughts. OCD is different for everyone. You may not know this from just seeing shows about OCD on TV [...]
Woman Reading Book

The Personality Trait That Made Me Think I Would Never Be Diagnosed With OCD

For as long as I can remember, I have been a nail biter and a skin picker. I didn’t know when I was a kid that there was a name for such behaviors. I just knew that when I was anxious or worried about something, my fingers became a complete bloody mess. When I finally [...]
Beautiful Girl on Blue

Why Reassuring Someone With OCD Can Actually Be a Bad Thing Sometimes

Everyone needs a bit of reassurance from time to time. It’s a human need. Maybe we need reassuring occasionally that our partner loves us, or that we’re doing a good job at work. But for many people with OCD, reassurance-seeking can become a compulsion, and one that keeps the cycle of OCD going. We might [...]