Rihanna Claps Back at Snapchat Ad Making Light of Domestic Violence

Earlier this week, Snapchat was widely criticized for running an advertisement for a game called “Would You Rather?” that made light of domestic violence. The ad, referencing Chris Brown’s highly-publicized assault of Rihanna in 2009, asked users if they would rather “slap Rihanna” or “punch Chris Brown.”

Snapchat’s Rihanna and Chris Brown ad is so fn’ tone deaf. pic.twitter.com/K2p2bBMBS9

— Has it Leaked? (@hasitleaked) March 14, 2018

Among Twitter users who voiced their discontent was former First Daughter Chelsea Clinton, who wrote, “Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this.”

Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.

— Chelsea Clinton (@ChelseaClinton) March 12, 2018

On Monday, Rihanna criticized Snapchat for their advertisement on her Instagram story.

Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess!… You spent money to animate something that would bring intentional shame to DV [domestic violence] victims and made a joke of it!!! This isn’t about personal feelings, cause I don’t have much of them… but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet… you let us down! Shame on you.

Rihanna speaking up about Domestic Violence on Instagram few minutes ago. For those wondering: few days ago, an ad on Snapchat was asking user if they “would rather slap Rihanna or punch Chris Brown?” pic.twitter.com/DMmsA0yCZN

— Rihanna Diva (@RihannaDiva__) March 15, 2018

According to the National Coalition Against Domestic Violence, in the United States alone, every minute an average of 20 people are physically abused by an intimate partner. This means every year, there are over 10 million people experiencing domestic abuse and intimate partner violence.

Snapchat’s advertising policies state that all ads are reviewed and approved before publishing. On Tuesday, Snapchat told BBC News,”The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware.”

In her Instagram story, Rihanna responded by telling Snapchat to “throw the whole app-oligy away.”

If this kind of news is hard for you, you’re not alone. Here are some things we want you to remember in the wake of domestic violence news like this.

1. It’s OK to Take a Step Back From the News

It’s OK to unplug for a while to protect your mental health. If it makes you anxious to not know what is going on news-wise, enlist the help of a friend to keep you updated on non-domestic violence related news. Whatever you choose to do, don’t feel the pressure to “stay informed” if the news causes you psychological stress.