Model With Down Syndrome Kate Grant Is the New Face of Benefit Cosmetics
On Wednesday, Benefit Cosmetics made the announcement via Instagram that 20-year-old model Kate Grant will be the face of the brand’s new eyeliner. Grant is the first Irish model with Down syndrome.
“Our #womancrushwednesday goes to Ireland’s own @kategrantmodel wearing the new Roller Liner matte liquid eyeliner,” Benefit Cosmetics wrote. “Kate is a true Benebabe from Tyrone, who recently modeled for our Roller Liner campaign! Watch this space! You’ll be seeing lots more of Kate strutting her stuff.”
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Our #womancrushwednesday goes to Ireland own @kategrantmodel wearing the NEW #rollerliner matte liquid eyeliner! ????✨Kate is a true Benebabe from Tyrone, who recently modelled for our Roller Liner campaign! ???????? Watch this space! You'll be seeing lots more of Kate strutting her stuff ???????? Roller Liner is available nationwide for €24! #justwingit #eyeliner #benefit #beauty
Grant has been making waves in the past year. Last summer, she was crowned champion in the “Teen Ultimate Beauty of the World” pageant and she modeled on the catwalk at Belfast fashion week. Grant also made an appearance on the U.K. show, “This Morning.”
Benefit Cosmetics is a company that sells its products at over 2,000 shops in more than 30 countries. In an interview with HER, Mark Rogers, head of marketing for Benefit Ireland, said he was looking forward to working with Kate.
“I am personally super excited to work with Kate,” Rogers said. “She embodies everything we believe in, from overcoming adversity and living and breathing positive vibes.”
Banner image via Kate Grant’s Instagram.