ChronicALLY Box Is the First Subscription Box for People With Chronic Illnesses
Update: Previous versions of this article referred to the company as Box Full of Spoons. The name pays homage to Christine Miserandino’s “Spoon Theory,” which is based on a conversation Miserandino had with a friend. In their conversation, Miserandino used spoons to explain the limited energy reserve (spoons) of people living with chronic illnesses. The theory took off and created a community of “spoonies,” of which Godley, is an active member.
As of 8/18/16, the name of the company has been changed to ChronicALLY Box. According to Godley, “We wanted theme of the box to clarify who the box supports. With the new name, it is clear that the box is for women who suffer with chronic illnesses, without much explanation. The target and mission is still the same, and we believe the rebranding will reach more chronic illness suffers in the long run to bring products that will be their allies for all things health, beauty, and pick me up!”
The company is also offering a smaller version of the box, the ChronicALLY Treat Box, for $27.95.
Godley, 27, lives with multiple chronic illnesses including irritable bowel syndrome (IBS) hypothyroidism; polycystic ovarian syndrome (PCOS); generalized anxiety disorder and chronic fatigue syndrome, and understands the challenges people living with chronic illnesses face. Her company’s subscription box, which launches in August, is designed to make the beauty and health routines of women with chronic illnesses easier.
“The products are meant to save you energy on health and beauty tasks that can be tiring,” Godley told The Mighty. “For example, dry shampoo delivered to your doorstep, so you don’t have to wash your hair as often. You also save energy by not having to make a trip to the mall.”
While this is the first box for people with chronic illnesses, there are other boxes on the market that cater to different health issues, including a subscription service for people with cancer, and those facing depression. ChronicALLY Box, is similar to other subscription boxes in that it ships once a month and contains between four and six full size products. A subscription costs $43.95 per month and ships worldwide. Godley is also developing a smaller, less expensive box. To give back to the community, ChronicALLY Box will be donating a percentage of all proceeds to nonprofits related to chronic illness.
Godley hopes ChronicALLY Box will lift the spirits of subscribers. “I wish people understood that living with a chronic illness is an everyday battle,” she said. “Not only physically, but also mentally and emotionally.”