Target Expands Its Cat & Jack Line to Include Adaptive Clothing for Kids With Disabilities
Target will begin selling adaptive apparel for children with disabilities on its website starting this Sunday, the major retailer announced Wednesday. The 40-piece assortment is an expansion of Target’s popular Cat & Jack kids’ clothing line.
The line will include puffer jackets, long-sleeve and short-sleeve t-shirts, bodysuits, sweatshirts and leggings. Each item is equipped with different adaptive features like side and back snaps, zippers and a hidden midsection opening for easy access. While the clothing is adaptive, the pieces are made to blend in with the rest of the Cat & Jack line.
The clothing will range in sizes from 2T to 5T for toddlers and XS to XXL for older kids. Most items fall under $19.99 and range from $4.50 to $39.99.
This isn’t the first move Target has made to become more inclusive. In August, the Cat & Jack line began featuring sensory-friendly items, which were designed in part by Stacy Monsen, who has a daughter on the autism spectrum. The collection used heat-transferred labels instead of nagging tags and flat seams. Graphic tees were one-dimensional and leggings were made to fit over diapers.
“It’s our goal at Target to always make sure we have products that fit our guests’ needs, and all at a reasonable price point,” Julie Guggemos, senior vice president of product design and development, said in a statement. “We heard from our guests—and members of our own team—that there’s a need for adaptive clothing for kids that is both fashionable and affordable, so we set out to create exactly that.
“Since launching sensory-friendly apparel and receiving such positive guest feedback, we’re focused on continuing to evolve and expand Cat & Jack to meet the needs of even more of our guests.”
Photo via Target