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Target Expands Its Cat & Jack Line to Include Adaptive Clothing for Kids With Disabilities

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Target will begin selling adaptive apparel for children with disabilities on its website starting this Sunday, the major retailer announced Wednesday. The 40-piece assortment is an expansion of Target’s popular Cat & Jack kids’ clothing line.

The line will include puffer jackets, long-sleeve and short-sleeve t-shirts, bodysuits, sweatshirts and leggings. Each item is equipped with different adaptive features like side and back snaps, zippers and a hidden midsection opening for easy access. While the clothing is adaptive, the pieces are made to blend in with the rest of the Cat & Jack line.

The clothing will range in sizes from 2T to 5T for toddlers and XS to XXL for older kids. Most items fall under $19.99 and range from $4.50 to $39.99.

This isn’t the first move Target has made to become more inclusive. In August, the Cat & Jack line began featuring sensory-friendly items, which were designed in part by Stacy Monsen, who has a daughter on the autism spectrum. The collection used heat-transferred labels instead of nagging tags and flat seams. Graphic tees were one-dimensional and leggings were made to fit over diapers.

“It’s our goal at Target to always make sure we have products that fit our guests’ needs, and all at a reasonable price point,” Julie Guggemos, senior vice president of product design and development, said in a statement. “We heard from our guests—and members of our own team—that there’s a need for adaptive clothing for kids that is both fashionable and affordable, so we set out to create exactly that.

“Since launching sensory-friendly apparel and receiving such positive guest feedback, we’re focused on continuing to evolve and expand Cat & Jack to meet the needs of even more of our guests.”

Photo via Target

Originally published: October 18, 2017
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