Target's Universal Thread Line Will Include Sensory-Friendly and Adaptive Apparel
Target’s latest women’s fashion line was designed with all bodies in mind, including those with disabilities and sensory-sensitivities. On Monday, Target announced its clothing line, Universal Thread, will feature sensory-friendly and adaptive clothing items.
Universal Thread will be available starting February 4, in stores and online, with prices ranging from $5 to $39.99. The design team worked with almost 1,000 women to figure out the biggest qualms when shopping for jeans.
The fashion line is centered around denim since it is a staple in many women’s wardrobes, but denim can be uncomfortable for many people with disabilities or sensory issues. The line will include denim that has flattened seams to reduce pressure points and jeans with wider legs to help with dressing. The back of the jeans will be pocket-less and will have a higher rise. Sensory-friendly shirts will have flat seams, softer material and no tags. Adaptive jeans will cost $29.99. Sensory-friendly shirts and tanks will cost between $6 and $8.
“Universal Thread is all about making great style available to everyone, while offering unprecedented value and never compromising on quality,” Mark Tritton, Target’s executive vice president and chief merchandising officer, said in a statement.
Last October, Target expanded its children’s clothing line, Cat & Jack, to include adaptive and sensory-friendly apparel. This is the first time the big-box retailer has included adaptive-apparel options for adults.