Fashion Brand Chromat Introduces 'Pool Rules' Campaign Featuring Models With Disabilities
Fashion brand Chromat is bringing all the best poolside looks with its latest swimwear campaign. Chromat is known for its inclusivity, and these ads are no different. The “Pool Rules” campaign includes models with disabilities sporting the brand’s bold bathing suits.
Rule #1: Intolerance will NOT be tolerated. Follow the #ChromatPoolRules or face the #ChromatBABE Guard: @mamacaxx Cax, @geenarocero, @ihartericka, @DenistBidot, and @supermodelemme, all looking ???? in #ChromatSWIM ???????????? Photo: @anastasiagphoto Casting: @gilleonsmith Concept + Production: @BerlinCameron Video: @GraceNaw & @lolitabandita Hair: @bethington_ Makeup: @fatimasees, @maccosmetics Nails: @ladyfancynails Stylist: @martintordby
Mama Cax, a disability and body positivity advocate, is one of the featured models in the campaign. Cax, who has a prosthetic leg, told Chromat she modeled in the campaign because she’s “looking out for the babes with scars, for the babes with disabilities who often feel uncomfortable in these spaces.”
The campaign, called “Pool Rules,” comes with a set of 10 rules, such as “scars and stretch marks are welcome” and “all abilities accepted.”
No diving? How about no intolerance. Introducing #ChromatPoolRules, your new guide to summer. 1. Intolerance Not Tolerated 2. Food-Shaming Not Permitted 3. No Age Restrictions 4. Scars + Stretch Marks Welcome 5. All Body Hair Appreciated 6. All Abilities Accepted 7. Respect Preferred Pronouns 8. Celebrate Cellulite 9. Unrestricted LGBTQ+ PDA 10. Body Policing Prohibited See more via link in bio. Photos by @anastasiagphoto Casting: @gilleonsmith
So, I’m in Paris and half naked in a major swimsuit campaign. Am I Josephine Baker yet? . . . . . . . Thank you @chromat for always making me feel like myself! 🙂 ???? by: @anastasiagphoto ???? by: @fatimasees and @vanmakeupartistry ????????♀️by: @bethington_ ????by: @martintordby Nails by: @ladyfancynails And always to @beccamccharentran & @gilleonsmith #chromatbabe #intersectionalbaewatch #poolrules #chromat #swimsuit #model #blackhistory #josephinebaker #paris #doublemastectomy #scars #babeguard #checkyourbreasts