Fashion Brand Chromat Introduces 'Pool Rules' Campaign Featuring Models With Disabilities

Fashion brand Chromat is bringing all the best poolside looks with its latest swimwear campaign. Chromat is known for its inclusivity, and these ads are no different. The “Pool Rules” campaign includes models with disabilities sporting the brand’s bold bathing suits.

Mama Cax, a disability and body positivity advocate, is one of the featured models in the campaign. Cax, who has a prosthetic leg, told Chromat she modeled in the campaign because she’s “looking out for the babes with scars, for the babes with disabilities who often feel uncomfortable in these spaces.”

Mama Cax for Chromat

The campaign, called “Pool Rules,” comes with a set of 10 rules, such as “scars and stretch marks are welcome” and “all abilities accepted.”

Cancer survivor and sexuality educator Ericka Hart also modeled for the campaign.

Find this story helpful? Share it with someone you care about.

Related to Disability

Dwayne "The Rock" Johnson

'The Rock' Calls for Disability Inclusion in Hollywood Following His Role as a Disabled Person in 'Skyscraper'

Dwayne “The Rock” Johnson has a message he wants Hollywood to hear following Friday’s release of his latest movie “Skyscraper.” In the film, Johnson plays a man with a prosthetic leg who tries to save his wife and kids, who are trapped in a burning skyscraper. Though Johnson is an able-bodied actor playing a character [...]
Disability Advocate Gilbert Plaza with HeartShare Executive Director Linda Tempel on the steps of New York City Hall.

Why I March: My Experience as a Disability Rights Advocate

I’ve been advocating for people with disabilities for over 30 years. When you’re advocating for other people, and for yourself, it’s such a good thing. It makes me happy. I just want everyone to advocate for people with disabilities. To stand by our side. There’s so many things happening right now. No one knows where [...]
Chelsea Werner, Gaylyn Henderson, Rajee Aerie

Aerie's Latest Campaign Features Models With Disabilities, Chronic Illnesses and More

Aerie’s latest addition to its Aerie Real campaign is the brand’s most inclusive yet. Aerie has added a large range of models, including models with disabilities and chronic illnesses. When customers visit the website and search for bras, they’ll see models such as Rajee Aerie, who uses mobility devices; Abby Sams, a college student who [...]
Big tooth and dentist mirror.

It's Time for Sustainable Public Dental Care

I’m used to living with chronic pain (levels 3 to 8 out of 10 on the pain scale), so over the last few days when I noticed one of my molars was giving me a problem, I didn’t think anything of it. My gum line was slightly irritated and it hurt to touch, but it wasn’t overkill — until [...]