JUNIPERunltd Wants to Be Your One-Stop Shop For Adaptive Fashion and Lifestyle

If you have spent hours looking for adaptive fashion or other products to help you thrive as a disabled person, JUNIPERunltd might be the perfect virtual store for you. Launched on Oct. 19, it is the first e-commerce platform specifically created for the disability community and caregivers.

Maura Horton, the CEO of the adaptive clothing brand MagnaReady, and disability activist Sinéad Burke started to build JUNIPERunltd after a 2019 meeting when Horton’s company was acquired by Global Brands Group.

“We all talked about other pieces that were missing from this adaptive space. It’s not just adaptive clothing,” Horton told The Mighty. “It’s a community that people are lacking a centralized location to find resources [and] other products such as wellness, home and tech.”

Clothing options are available on JUNIPERunltd’s platform from eight different brands including Alana Soul and Horton’s MagnaReady.  The price of apparel ranges from $12.99 for masks to $865 for an adaptive winter jacket for wheelchairs, with most items falling in the $25 to $100 range. A clothing brand, Yarrow, will also launch on JUNIPERunltd Nov. 11, which Horton said will have a lot of adaptive features:

We are going to have assistive poles whether a caregiver is helping you get dressed or you’re dressing yourself and need little help and assistance, we’ll have adjustable arm length. We’ll have wider openings and the leg bottoms will have tech gecko velcro, which is a new type of velcro that has a better closure mechanism.

Horton first became interested in adaptive fashion after witnessing the struggles that her husband, who developed early-onset Parkinson’s disease, had with clothes. “One of the earlier challenges that he had was the inability to button his shirt,” Horton recalled. Horton said that her husband’s challenges pushed her into the adaptive space. “It is so important to level the playing field and [help people] get dressed independently.”

Another significant part of JUNIPERunltd are educational resources published on the site that can assist everyone from a company looking to expand in the adaptive space or a disabled person looking for fashion, life and wellness advice. One of the resources provided on JUNIPERunltd’s website is a partnership with Inclusivity, which can help disabled people find employment opportunities at companies that value inclusion.

Regardless of why people come to JUNIPERunltd, Horton hopes that the e-commerce platform provides a destination for people with disabilities throughout their lives. “We really are trying to take on the arc of someone’s journey in their life and trying to help them along that journey,” Horton said.