ishantsharma

ARISTA VAULT X ISHANT SHARMA

ARISTA VAULT being India’s first Smart Luggage brand of India aims to provide the best to everyone. We aim to give the best thus we join our hands with the best. Being the first Smart Luggage brand of India, Arista also wants the best to join this changing revolution and be a part in making people aware about it . Thus, Arista Vault would like to announce its collaboration with one of the top pacers of India cricket team ISHANT SHARMA.

UNIQUE GIFTS FOR MEN

In today’s daily hustle it is very difficult to keep your belongings safe and secure. You can be travelling in metro, cab or even in plain, losing your belongings is one of the most common problems that even pros like Ishant Sharma have to face. To solve this problem we have been working since 2018. With the fusion of technology and luxury, we have found the best solution to the most common problem, being the first in India with Wallet-Bot Classic, a Smart Wallet making it easy to track your Wallet.

Slowly and gradually the switch from a simple and ordinary wallet to smart and luxurious wallets has been a great change for many people. Not just a solution but it has also been the most unique gift that people have been

giving in the corporate world. Until we got to know that not just common people but hustlers like Ishant Sharma are in need of our product. Once, when Ishant Sharma was travelling to Ireland, he lost his kit, making it very difficult for him to survive in that situation without his belongings. In one of his interviews he even quoted “ I wish there was some kind of device that could find my lost kit and save me from all the trouble”. Well Ishant now you don't have to worry because Arista Vault has come up with the solution to your problem.

ISHANT SHARMA ONBOARD WITH ARISTA VAULT

On Saturday, 25th March, he was talking about how he lost his lost kit bag before an essential match.

On the very next day, Arista Vault used that clip and posted a planned reel featuring Ishant Sharma. In their video, they tried to tell Ishant Sharma how he can use their products to never lose his belongings again. To this, Ishant Sharma’s fans started tagging the cricketer to see whether the brand is using his video ethically or not. The very same day Ishant Sharma posted a video lashing us out regarding it.

But this was a well planned Arista Vault controversy to create a buzz among people about the collaboration. Soon after all this tactical planning and execution, Ishant Sharma and Arista Vault posted an Instagram Reel. The reel was the official announcement of Ishant Sharma being the brand ambassador of Arista Vault- India’s First Smart Luggage Brand.

IPL is around the corner and the first match of Delhi capitals will be on 1st April 2023. Being a homegrown brand, Arista Vault utilises perfect timing to disclose its Brand Ambassador, Ishant Sharma, a Delhi Capitals Player.

THE PERFECT FIT FOR THE BRAND

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One common thing that makes Ishant a perfect Brand ambassador for our brand is that we both strive for excellence. For a brand that is Made In India, there can’t be a better personality than Ishant, who has made the nation proud with all his dedication and hard work. Ishant himself added that the premium touch and the utmost precision that Arista Vault added to its innovation is what convinced him to join hands.

Arista Vault clicked perfectly with Ishant Sherma as could relate to his incident of losing his kit bag while travelling to Ireland. He hoped Arista Vault would have been with him at that time, making it easy for him to find it. Joining hands with Arista he knows that he can make many hustlers aware of it so that they don't have to go through what he did.

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#ishantemotion #whyarista #ishantsharma #cricketteam #teamindia

Ishant Sharma Lashes Out at a Brand, Arista Vault

Brands around the world try to gain as much popularity as possible by collaborating with celebrities and making them their brand’s ambassadors. But, when a brand uses a celebrity’s image or content without their permission, it’s totally unethical. One such incident recently has unfolded when Ishant Sharma took to Twitter to lash out at Arista Vault, a smart luggage brand based out of Delhi, for using his story and photos on their social media. As per his tweet, Inshant Sharma states that Arista Vault hasn’t reached out to him or his team for any kind of permission. With IPL around the corner, is it the right thing for Arista Vault to use Ishant Sharma’s name? Why did Arista Vault use his story to promote their brand? What is the story that made Ishant Sharma nostalgic about his early days in the Indian Cricket Team? Let’s find out.

Ishant Sharma’s story that Arista Vault is using on their social profiles

Ishant Sharma went to play a match in England but while in transit, he lost his cricket kit bag. It was a tense moment for him as he was not able to find his bag and had to go on to borrow one of his co-player’s belongings. According to a video, India’s fast-medium bowler Ishant Sharma is telling in a candid interview about how he lost his cricket kit bag on his way to England. This was in his initial days and when he lost his bag, he even had nothing to wear. We went to research a bit more and got to know that Ishant Sharma had to borrow stuff from Zaheer Khan in order to play in the series.

But, why is Arista Vault using Ishant Sharma’s story?

To see how Arista Vault is using Ishant Sharma’s video, click on the links:

www.instagram.com/reel/CqPyS9rsCJX

Arista Vault is a smart luggage brand that has a tech-enabled luggage range that will help you to track your luggage from anywhere in the world. Arista Vault came across Ishant’s story and thought of monetizing the story by telling Ishant Sharma how he can use Arista Vault’s smart products to protect his possession. This wouldn’t be a problem if the brand would have taken Ishant Sharma’s permission before using his image and story.

What’s happening now?

Tweet / Twitter

Ishant Sharma has tweeted his disappointment in the brand and has written that his legal team will be reaching Arista Vault shortly. Meanwhile, Ishant Sharma’s fans across social media are asking for an explanation from Arista Vault. Very few people are saying that there is nothing wrong with what the brand has done but a major consensus is against the brand.

With IPL around the corner, Ishant Sharma is not interested in any controversy since he’s a playing member of the Delhi Capitals. Has the brand taken it too far by using Ishant Sharma’s name for its own publicity at a time when every cricketer wants to stay away from any kind of distractions? What do you think?