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Benefits of using Social media for recruitment and employment branding

People want to use social media to find new employees more than ever before. But businesses still have trouble finding the right fit for their organization. It's mostly because either the companies haven't adopted it yet or they don't have a clear plan for how to do so.

Social media recruitment can be a big help in finding potential employees for your company, especially if you're having trouble finding the right person. This article will tell you everything you need to know to start recruiting people through social media. It helps them understand the candidate's background better. Employers can easily find the best candidates from a large pool of applicants by using advanced search filters and automated suggestions. With the help of social media, it may be easy to find the right people for the company.

What Exactly Is Social Media Recruitment?

Using different social media sites, you can use the social media recruitment process to find the best people to work for your company. It's basically a tool for hiring people that works through social media. LinkedIn, Facebook, Twitter, Upwork, and other similar social media sites are used for this kind of work.

Social media recruitment process, also called social hiring, social recruiting, and social media hiring, is an important skill for recruiters that has been growing over the past few years. If the recruiters understand how these platforms work, they can use them to their advantage.

Why should you use social media to find people to work for you?

With more people making friends and using social networking sites, it’s important for companies to use social media as part of their strategies for hiring employees. In the old way of hiring, employers could only get a small amount of information from the resume. Modern social recruiting makes it easier to learn about a candidate's profile, interests, professional skills, and other things.

Top 5 Good Things About Hiring People Through social media

Since more and more people are using social media to find jobs, HR managers and other professionals might be tempted to do the same. If you don't know why this way of hiring is good, here are a few:

1. Get the word out about your company

69% of people who are looking for a new job say that the reputation of the company is important. Also, 84% of people who already have a job say they would leave if a good company called. So, promoting your brand on social media is the best way to get potential candidates interested in it. You can promote your business website by posting pictures and videos on social media sites.

2. Look for candidates who aren't actively seeking work

Some people use social media and the social network to look for jobs even though they aren't really looking for work. And you might not know that some of these people would be a great fit. Just one of your posts could make them think about what they are doing right now. All you have to do is increase the number of candidates with social connections and put them in front of candidates who are not actively looking for jobs. You can talk to people who aren't actively looking for work and get to know them before they do. Passive candidates are always open to new job opportunities, even if they aren't actively looking for work. And social media is one way they stay in touch.

3. Saves time and money for employers

Traditional hiring takes a lot of time and energy from both the employer and the person being hired. It takes a long time to narrow down the list of candidates, interview them, pick the best one, bring them on board, and train them. But all of these things are easy to do with the help of social media recruiting. You don't have to sit down and do things by hand when everything is online. When you click a button, most of the work is done for you. With all of the meetings set up on accounts like zoom, teams, cisco webex, etc., the costs of hiring and choosing have gone down. On many social media sites that everyone uses, you can post job openings with full descriptions. You don't have to pay a lot of money for expensive job boards and staffing firms. So, hiring people through social media can save you both money and time.

4. Get to more people

Social media can help a business a lot because it lets them connect with a lot of different kinds of people. This widens the range of people who can apply. Social media could help if your company isn't one of the lucky ones where people line up to work for you. You could reach out to and connect with more candidates.

5. Finding out more about the person who is running for office

A study by Peter Rosen and Donald Klumper in 2009 found that social networks can give more information about a candidate's personality and other important traits. Before hiring new people, a candidate's profile can be a great way to find out about their boldness, agreeability, neuroticism, openness, and other similar qualities.

Recruiters can now easily check the information that candidates give to make sure that the job titles, amount of time spent at a company, and other skills listed are correct. A recruiter can find out a lot about a person by looking at their LinkedIn profile. You can also look for a second- or third-degree connection to get a personal recommendation. This will help you make sure you hire the best person for your company.

#recruitment #sociamedia #socialmediaplatform #hiring

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Ideas for Creative Campus Recruitment Events in 2022

Campus recruitment is the term used to describe any hiring process that gives university or college students, recent grads, or recent graduates priority. With the help of college students who will eventually match the company's skill criteria, it wants to fill the hiring pipelines of businesses.

Campus Recruitment creates a balance between a variety of duties to achieve this. They are strategic recruiters that have to identify students with the necessary education and anticipate future business demands. Therefore, college recruiters could be to blame for this.

Establish strategic plans

Coordination with recruiting managers connections with the target universities’ production of employer branding materials planning, announcing, and participation in campus recruitment activities

gathering information from the events to follow up on "leads" and active use of social media to contact potential applicants.

Since this approach mainly relies on active outreach, events are crucial.

Think about using these ideas for a unique campus recruitment event in 2022#

1) Mini-events for campus recruitment

Repetition of the same message is one of the primary tenets of campus recruitment advertising. The majority of the time, your intended audience won't comprehend your message the first time they hear it, but after ten times, they usually will. By holding typical micro-events at your target universities, you can achieve the same result.

This tactic makes recruiters an approachable and visible presence both online and on campuses. They interact with the target audience directly, invite them to social events and conversations, and generally stay at the forefront of the clients' minds.

2) Hackathons

Even though they work best in person, there are times when remote work is an option. In a hackathon, participants join a team to work on a real-world problem for a day or throughout a weekend.

This idea for a campus recruitment event enables you to evaluate candidates' teamwork capabilities and gives them a chance to present their abilities outside of an interview.

3) Presentations relating classroom instruction to campus recruitment

This concept for a recruitment event on campus can be implemented both offline and online. Finding ways for recruiters or hiring managers to approach your preferred talent pool is the objective here.

If you want to accomplish this, you must make sure that your presentation is pertinent to the student’s coursework and offers benefits in addition to serving as an employment pitch.

4) Employer-hosted campus recruitment webinars

Employer webinars give you the chance to educate potential hires and establish yourself as a thought leader in your field.

The goal of these webinars is to provide free knowledge on important subjects. You receive the candidate's contact information in return, which you may use to get in touch with them at a later time.

5) Online job fairs

If you miss the excitement of in-person campus recruitment events, think about holding an online job fair. The expanded reach and lower expenses of this method are its main advantages. A virtual event can be held for a lot less money than a real-world one (and with fewer resources). Other than that, you can invite anyone, anywhere in the globe.

As you will be at a Unique Campus Recruitment Event in 2022, Gooptim provides the service to help you enhance your job postings. Using the service will also help you become a more inclusive organization and improve employee retention. Schedule the call right away and sign up for it!

6) Demonstrations

This strategy is a terrific approach to stand out on campus even though it isn't an event. Consider holding a campus challenge to find the top achievers if you're searching for problem solvers or workers with a certain skill set.

Look at the creative TV ads that frequently air in Silicon Valley, where they issue challenges to programmers to "break this code" or "fix this problem." They serve as a built-in screening tool for recruiters and are intended to specifically communicate to one type of person with a certain skill set.

7) Campus recruitment interviews

A formal yet efficient method of getting to know and swiftly vetting a large number of people in campus recruitment. It formally gives you the green light to begin the job application process and places you in front of your target candidates.

Many schools and universities include career services offices to aid students in finding employment. With the right outreach, these could turn into your closest pals. Inform the appropriate departments about the people and things you are seeking at the institutions you are aiming for.

8) Co-ops and internships

Offering a co-op or internship to a student is the simplest approach to launch their professional development on the job. Employ students at your company and pair them with seasoned team members who can assist them in applying their knowledge in a real-world setting. There are many reasons why coops and internships are used in university recruitment.

They support students through periods of heavy demand, give an illustration of what it's like to work there, and develop skills so that students can become skilled workers. The student will continue to promote your business when they graduate and become an accomplished and sought-after employee.

In conclusion, college recruitment efforts are rapidly changing, much like everything else in the recruitment industry. The best way to keep up is to be prepared with a range of techniques and be willing to change course as needed.

Read More:

#campus #recruitment #event #recruitingprocess #recruitment


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