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New Honey Maid Ad Spreads Sweetness, Love and Disability Acceptance

On July 24, the graham cracker company Honey Maid released the latest video in its #ThisIsWholesome campaign, an effort to represent the diversity of American families in its advertising.

Its newest ad features a woman in a wheelchair teaching her niece to make cheddar apple melts on graham crackers. It’s simple, sweet and important. The ad’s release coincides with the 25th anniversary of the Americans with Disabilities Act on July 26 and includes audio descriptions for viewers with vision impairments, as well as closed captioning.

Watch the heartwarming ad below.