New Honey Maid Ad Spreads Sweetness, Love and Disability Acceptance
On July 24, the graham cracker company Honey Maid released the latest video in its #ThisIsWholesome campaign, an effort to represent the diversity of American families in its advertising.
Its newest ad features a woman in a wheelchair teaching her niece to make cheddar apple melts on graham crackers. It’s simple, sweet and important. The ad’s release coincides with the 25th anniversary of the Americans with Disabilities Act on July 26 and includes audio descriptions for viewers with vision impairments, as well as closed captioning.
Watch the heartwarming ad below.
Rachel Kassenbrock is an Associate Editor at The Mighty. She recently graduated from the College of Wooster with a degree in English, and has previously written for the Ms. magazine blog and LifeinLA.com. She now lives in Los Angeles where she enjoys live music, being outside and all things coffee-related. You can follow her at @rkassenbrock or email her at rachel@themighty.com.
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