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Grace Beauty Is Launching Accessible Makeup Products for People With Illnesses and Disabilities


For those who experience mobility challenges due to chronic illness or disability, applying makeup can be a challenge. Small, slender applicators of mascara, eyeliner or lipstick can be difficult to grip and control, especially when being used near sensitive areas like the eyes.

But a new makeup brand is hoping to change that.

Grace Beauty, a makeup company and online community, is creating beauty products to help those with disabilities apply makeup more easily. “Anyone, regardless of ability, should be able to use any beauty product they want to,” the website states.

The company, set to launch later this year, is initially focusing on mascara, though they plan to expand to other makeup products in the future. Grace Beauty currently offers a selection of three add-on products that can provide better grip, control and safety when using a mascara wand.

1. The Ring Grip

The Ring Grip makes it easier to maintain a grip on your mascara, without having to grip it too tightly.

The post reads:

The Ring Grip was created as a general aid for anyone. When attached you don’t have to hold as hard, nor worry about loosing your grip or picking up the mascara from the floor. The rubberband will tightly connect to most mascaras on the market while the ring will be big enough for even the biggest fingers.

2. The Safe Grip

The Safe Grip is rubbery with a large, bulbous shape to make the mascara wand easier to hold for those with limited flexibility or dexterity in their fingers.

The caption for this product states:

The Safe Grip is easy to hold, gives a wide angled grip and ensures better control for all kinds of users. Material is rubbery, flexible but hard which will ensure a grip even though the fingers can’t wrap fully around the grip.

3. The Square Grip

The Square Grip is rubbery and has a hexagonal shape to make it easier to grip. It also attaches to both ends of the mascara tube to make it easier to twist open and close.

Though the products are not yet available for purchase, many have already expressed interest on Instagram because of the challenges they face due to illness or disability:

“This is amazing. Between hEDS, arthritis, and my tremor, I’d pretty much given up most makeup. I love the idea of The Ring Grip so much because in addition to just being able to hold onto it better, I wouldn’t have worry about flinging it across the room.” – kburnard

“I can’t wait to try these! I have MS and refuse to give up on my make up even when I have a relapse, this is going to be a game changer!” – christina__ruby

“I have rheumatoid arthritis which has left me with carpal tunnel, holding mascara and brushes hurt big time, thank you for coming up with helpful aids so women everywhere can still do their make up and feel good about themselves whilst being comfortable” – the_gook_goddess

“As someone who has arthritis and ehlers danlos syndrome makeup is a passion of mine but is quite difficult sometimes. The fact a brand alone would try to accommodate for people like me is beyond amazing. Thank you for what you do. I will definitely be sharing this around !!!!” – _kyliescorner

According to Grace Beauty’s website, the add-on products can be used with any major mascara brand. Each add-on product is listed for £8 (approximately $10.44). The products are available for pre-order, with a 20 percent discount through Apr. 1, 2019.

To learn more about Grace Beauty and offer your feedback, you can join its online community. Community members can collaborate with the company to help it create better products, learn about early releases, get early bird specials and share their stories with others in the community.

Getty Image by cyano66