Target Launches New Sensory-Friendly Home Line for Kids
Target’s home brand for kids, Pillowfort, is expanding to include almost 20 new sensory-friendly pieces. The home products are aimed to help meet the unique needs of kids who may experience sensory sensitivities without sacrificing style or affordability.
This new collection was developed by Target’s design team following feedback about how hard it is to find sensory-friendly items, and how unaffordable many of them are. The design team spent time listening to guests’ stories and recommendations, then designed the items to help meet kids’ and parents’ unique needs.
The nearly 20-piece assortment includes weighted blankets, rocking desk and activity chairs, a hideaway tent, floor cushions, a crash pad and more.
As people have come to expect from Target, these pieces are affordable ranging from $19.99 to under $99.99. Pillowfort products come with a one year guarantee, so if you buy one of the products, be sure to keep your receipt.
This is not the first time Target has made sensory-friendly products a priority. In 2017 Target’s line of kids’ clothing, Cat & Jack, debuted sensory-friendly options. The line then expanded to include adaptive clothing, and then, in 2018, sensory-friendly uniforms.
“We want all guests to feel welcome and included at Target,” Julie Guggemos, senior vice president, owned brand management and product design said. “With our Cat & Jack and Universal Thread adaptive and sensory-friendly apparel, we’ve seen that little details can have a huge impact. I’m so proud to bring that spirit of inclusivity and incredible design to Pillowfort’s new sensory-friendly assortment, which hopefully can bring more ease and joy to our guests’ everyday lives.”
All items are available for purchase on Target.com with select pieces available in stores.
Looking for more sensory-friendly products? Check out these lists:
Ellen Stumbo is the founder of Disability Matters, an organization with the mission to encourage every church to embrace disability. Ellen is a national speaker who focuses on issues pertaining adoption, faith, disability and parenting kids with disabilities. Ellen writes for several online platforms including Focus on the Family, LifeWay, MomSense, Not Alone, Mamapedia, Group, The Mighty and the Huffington Post. Her writing also appears in several book anthologies. Ellen blogs at ellenstumbo.com and you can also find her on Twitter and Facebook.
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