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Woman With Cancer Shuts Down Fake ‘Awareness’ Campaign With One Tweet

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The “Hold a Coke With Your Boobs Challenge,” a social media campaign encouraging men and women to share photos of themselves holding a can of coke between their breasts to raise breast cancer awareness, surfaced on Facebook. Hundreds of people participated in the challenge and shared photos of themselves to social media. But soon after it took off, the breast cancer “awareness” campaign was revealed to be a hoax started by Danny Frost, a talent scout for an adult entertainment company, and model Gemma Jaxx, according to Elite Daily. The pair allegedly started the challenge to make fun of campaigns like the ALS Ice Bucket Challenge.

Many people voiced their concerns over the distasteful prank on social media, among them Aimee Fletcher, a 32-year-old who was diagnosed with breast cancer 12 months ago and was recently diagnosed with bone metastasis, BuzzFeed News reported.

After hearing about the fake challenge while at a funeral for a friend who had died from breast cancer, Fletcher decided to post her own take on the campaign:

Breast cancer is not fun and sexy,” Fletcher told BuzzFeed. “The treatment is grueling… It’s not glamorous and why people decide to take photos of the part of the body that breast cancer destroys is beyond me.”

To learn more about Fletcher’s story, visit her blog.

h/t HuffPost Impact

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Originally published: June 10, 2015
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