Watch These Men Dance Their Asses Off to Promote Colon Cancer Awareness
Iceland’s annual month-long men’s cancer awareness campaign, Mottumars, or “Mustache March,” is off to a running start.
This month’s theme is colon cancer, so to encourage men to take care of their colons, a group of well-known Icelandic actors and musicians dance their asses off in the hilarious ad below. Men flaunt their derreires at the doctor’s office, in the shower and in the meat aisle of the grocery store — all in the name of colon cancer awareness.
The campaign also features a mustache competition in which men compete over who has the most epic facial hair to raise money for the Icelandic Cancer Society, Iceland Magazine reported.
Learn more about the campaign — and check out some sweet dance moves — in the video below.
*The song in the video is “Hossa Hossa” by Amaba Dama.
h/t Reddit Cancer
Want to celebrate the human spirit? Like us on Facebook.
And sign up for what we hope will be your favorite thing to read at night.
Rachel Kassenbrock is an Associate Editor at The Mighty. She recently graduated from the College of Wooster with a degree in English, and has previously written for the Ms. magazine blog and LifeinLA.com. She now lives in Los Angeles where she enjoys live music, being outside and all things coffee-related. You can follow her at @rkassenbrock or email her at rachel@themighty.com.
rachel-kassenbrock