Watch the Beautiful Way an Entire Neighborhood Surprised This Deaf Man
As part of a Turkish ad campaign for Samsung’s new call center for people with hearing impairments, the company set up a stunt to show a deaf man he isn’t alone, BuzzFeed reported.
Samsung spent a month prepping, training people in sign language and setting up hidden cameras in a neighborhood in Istanbul, Turkey. Then, Muaharrem, a deaf man, left his house one day to find that all of a sudden everyone he ran into knew sign language.
With each stranger who signed something to him, Muaharrem grew more and more confused — and then delighted — by the open communication.
Samsung eventually revealed the stunt and introduced Muaharrem to the new call center technology.
“All for Muaharrem to have one day without barriers,” reads the text in the video below.
Check out the moving advertisement:
h/t BuzzFeed
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Melissa McGlensey is the former News Editor at The Mighty. Her writing can also be seen in Ms. Magazine, on the Ms.Magazine blog and in The Huffington Post’s Good News, Comedy and Impact sections. Melissa is also a New York City comedian who does sketch, improv and stand up. She is passionate about social justice, politics, Thai food, literature, disability rights and more. She is currently in a long-distance relationship with her cat, Sneakers, who lives in California. You can follow her on twitter at @OhHeyMeliss.
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