The Mighty Logo

Watch the Beautiful Way an Entire Neighborhood Surprised This Deaf Man

The most helpful emails in health
Browse our free newsletters

As part of a Turkish ad campaign for Samsung’s new call center for people with hearing impairments, the company set up a stunt to show a deaf man he isn’t alone, BuzzFeed reported.

Samsung spent a month prepping, training people in sign language and setting up hidden cameras in a neighborhood in Istanbul, Turkey. Then, Muaharrem, a deaf man, left his house one day to find that all of a sudden everyone he ran into knew sign language.

With each stranger who signed something to him, Muaharrem grew more and more confused — and  then delighted — by the open communication.

Samsung eventually revealed the stunt and introduced Muaharrem to the new call center technology.

All for Muaharrem to have one day without barriers,” reads the text in the video below.

Check out the moving advertisement:

h/t BuzzFeed

Want to end the stigma around disability? Like us on Facebook.

And sign up for what we hope will be your favorite thing to read at night.

Originally published: March 10, 2015
Want more of The Mighty?
You can find even more stories on our Home page. There, you’ll also find thoughts and questions by our community.
Take Me Home