The Mighty Logo

Selena Gomez Pledges to Raise $100 Million For Mental Health

The most helpful emails in health
Browse our free newsletters

What Happened: Selena Gomez hasn’t yet officially launched her cosmetics brand Rare Beauty, but the company is already poised to make a major difference. The “Lose You to Love Me” singer rang in her 28th birthday by announcing the launch of the Rare Impact Fund. The initiative plans to raise $100 million over the next 10 years to bring mental health services to underserved communities.

Rare Beauty is focused on helping people feel more connected to one another and less alone in the world. The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support. — Selena Gomez

View this post on Instagram

Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that's not all. We're committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community. Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts. To learn more about our resources and support, and to meet the members of our Mental Health Council, head to our IG stories! #RareImpact

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on

The Frontlines: Selena Gomez has positioned herself as a mental health advocate, both serving as the executive producer for Netflix’s “13 Reasons Why” and opening up about her own experience with bipolar disorder. To raise money for the new fund, she plans to donate 1% of Rare Beauty’s annual sales and work with various philanthropic partners.

The beauty brand has also established the Rare Beauty Mental Health Council, which includes “expert advisors from leading universities, organizations and companies focused on mental health,” according to People. This will help ensure that the company can make the most impact.

Gomez’s fund fills a rather important hole in access to mental health care. Just because a community is underserved, doesn’t mean people aren’t at risk for mental health conditions. According to the American Psychological Association:

  • Ethnic minority populations receive substantially less mental health treatment even though they carry the same risk for mental health conditions.
  • 7% of residents in rural populations had a diagnosable mental health disorder but had significant less access to care than urban residents.
  • Only 50% of military veterans receive the mental health treatment they need.

Get more on mental health: Sign up for our weekly newsletter.

A Mighty Voice: Our contributor, Donna Hairston, shared her thoughts about kicking mental health stigma in minority communities. “In our communities we are taught to ‘suck it up,’ ‘keep it movin’’ and ‘keep your business to yourself,’” she wrote. “This prevents us from learning and growing. We don’t acknowledge the symptoms. We don’t share our feelings. We won’t seek therapy. Generations can carry these illnesses and not even know it. I didn’t know how many of my own family members struggled until I was sitting in the hospital. Maybe if I had this information earlier, I could have gotten the appropriate help.” You can submit your first-person story, too.

From Our Community:

A banner promoting The Mighty's new Distract Me group on The Mighty mobile app. The banner reads, Need someone or something to take your mind off what you're going through? Join Distract Me for fun activities, lighthearted conversation, animal photos and more. Click to join.

Other things to know: The Rare Impact Beauty fund, which was announced during BIPOC Mental Health Awareness Month, aims to reduce the stigma with talking about mental health. Research has shown this stigma is prevalent in minority communities. To learn more, check out the following:

How to learn more: Rare Beauty hasn’t yet had an official launch, but the Rare Impact Fund already lists a number of mental health support and resources on its website.

Header image via gracie otto / CC BY (

Originally published: July 24, 2020
Want more of The Mighty?
You can find even more stories on our Home page. There, you’ll also find thoughts and questions by our community.
Take Me Home