Why You Might See Your Favorite Celeb Using This Hashtag on Social Media


As part of its Minds Matter programming, BBC has launched a campaign, #1in4, to shed light on the prevalence of mental illness.

Read the full version of BBC3’s #1in4 Campaign Has Celebrities Posting About Mental Illness on Social Media.

Read the full transcript:

If you see your favorite actor holding up four fingers on social media, it’s for a good cause.

As part of its Minds Matter programming, BBC has launched a campaign, #1in4, to shed light on the prevalence of mental illness.

“#1in4 is about breaking through the stigma associated with mental illness and making it easier to talk about your mental health.” -BBC3’s #1in4 Campaign

“One in four of us will experience some kind of mental health problem over the course of a year…”

“So most of us will either have experienced it ourselves or know at least one person affected by it.”

Since launching on April 18, more than 20,000 people have shared a photo using the #1in4 hashtag.

Some people are using the hashtag to share their personal experience living with mental illness.

Others are sharing their selfies in solidarity – letting loved ones know it’s ok to talk.

You can participate in the campaign by sharing a selfie on social media with the hashtag #1in4.


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