YouTube Removes Logan Paul From Google Preferred After Controversial Video
On Wednesday, YouTube announced it has taken action against Logan Paul after the backlash concerning his controversial video, which featured the body of a man who had died by suicide.
“In light of recent events, we have decided to remove Logan Paul’s channels from Google Preferred,” YouTube announced in a press release. “Additionally, we will not feature Logan in season 4 of ‘Foursome’ and his new originals are on hold.”
With this change, Paul, whose controversial video was viewed 6.3 million times, will no longer benefit from Google Preferred, which sells ad packages to brand advertisers. This will not prevent him from running ads on YouTube, but will likely mean lower revenue than what Preferred creators typically generate.
This statement was made one day after YouTube tweeted an “open letter” in response to the controversy.
Many of you have been frustrated with our lack of communication recently. You’re right to be… The channel violated our community guidelines, we acted accordingly, and we are looking at further consequences. It’s taken us a long time to respond, but we’ve been listening to everything you’ve been saying. We know that the actions of one creator can affect the entire community, so we’ll have more to share soon on steps we’re taking to ensure a video like this is never circulated again.
So far, the response to YouTube’s most recent decision has been mixed.
Just heard from YouTube that Logan Paul’s channel was removed from Google Preferred and his Red Series put on hold ???????????? good job @TeamYouTube
— Ethan Klein (@h3h3productions) January 11, 2018
— Ron Frear (@RonFrear) January 11, 2018
YouTube announced it will cut business ties Logan Paul. Meaning he will lose his RED show and film, and ALL of his channels have been removed from Google’s preferred ad program (top paying advertisers) so he will pay financially. I think this is honestly a fair punishment
— Kendall Rae???? (@KendallRaeOnYT) January 11, 2018
This is a solid start. Finally a satisfying response from YouTube.
— Raphael (@RaphaelUMN) January 11, 2018
It’s still a slap on the wrist compared to actions that have been taken against others in the past, and I’m speaking of content creators as a whole, maybe this will bring some of it to light?
— Di3s3l (@DieselGaming213) January 11, 2018
Paul has yet to comment on the decision or any of YouTube’s previous statements.
If you or someone you know needs help, visit our suicide prevention resources page.
If you need support right now, call the National Suicide Prevention Lifeline at 1-800-273-8255 or text “START” to 741-741.
Image via Wikimedia Commons/Luigi Novi