Guide to WhatsApp Business Notifications
#whatsapp Notifications: In 2018, the world’s most popular messaging app began allowing brands and customers to connect through its platform.
Brands now can interact with their customers on their preferred channel thanks to #whatsapp Business.
Companies used emails, #SMS, and adverts to reach out to their clients before WhatsApp opened up to businesses.
But that’s all in the past now. Traditional channels are no match for WhatsApp, with declining funnels and open rates.
One of the new features introduced by WhatsApp was WhatsApp Business Notification.
It’s nothing more than a WhatsApp push notification. Businesses can send notifications under certain conditions, according to WhatsApp guidelines.
Customers can receive reminders, account updates, and other alerts from businesses.
What are WhatsApp Business Templates?
WhatsApp Business templates are the message formats that a company can send to a user after they have opted in.
WhatsApp currently offers 250 different templates.
In 24-48 hours, WhatsApp reviews the template and all supporting documentation given by the company.
You can use it to send business messages/notifications to customers once it has been approved.
1. Designing WhatsApp Business Templates Curly brackets are used to insert placeholders and replace dynamic material in template messages.
For the same, there are a few guidelines to follow:
Lower case letters alphanumeric letters and underscores (_) should be used in the message template’s name.
There is no space or other characters permitted.
Text, media, pdf, doc, and emoticons, as well as parameter placeholders, can be used to fill up the message.
No newlines, tabs, or more than four consecutive spaces are allowed.
Translations: Business translations are permitted.
2. WhatsApp Messages That Aren’t Templated
If a WhatsApp user or a customer sends you a message, it might be a response to one of your outbound messages or the start of a conversation about a certain topic.
WhatsApp has a “24-hour window,” also known as a “24-hour session,” in which you can send messages to a person without using any templates.
The communications must include a template after the 24-hour session.
What are the different types of WhatsApp Notification Templates?
Enterprises can send notifications to their customers using the WhatsApp Business API for updates such as payments, reservations, account updates, and so on.
When communication is successfully sent, the enterprise is notified that it has been sent, delivered, and read.
WhatsApp features 11 different notification templates. We’ll go through each of the 11 categories in detail in this article.
11 WhatsApp Approved Notification Templates
WhatsApp is GDPR compliant, which means you can’t send any messages to your customer/user without their agreement.
You can activate WhatsApp messaging while offering your service, whether it’s through your website, SMS, email, or other means.
To be authorized by WhatsApp, notification templates must fall into one of the following categories:
1. Notification of Account Update:
WhatsApp Account Update We can use WhatsApp to deliver notifications about account updates and changes.
In this manner, if any unauthorized account actions occur, the client will be notified in real-time.
2. Notifications for WhatsApp Alerts:
Notifications for WhatsApp Alerts send new business alerts and updates to your WhatsApp contacts.
This keeps your customer informed about your company.
3. Payment Notifications:
WhatsApp Payment Notifications Send a payment transaction update to your customers, as well as an invoice to them.
When the transaction is complete, you can send a notification.