marketing

Join the Conversation on
25 people
0 stories
12 posts
Explore Our Newsletters
What's New in
All
Stories
Posts
Videos
Latest
Trending
Post

I think that learning to be a better communicator, isn't about learning how to be more concise as I've been taught. I grew up learning things like: "Got milk?" These ads expected you to infer that milk amounted to strong bones and therefore athletic talent by using vague imagery of athletes wearing the mark of a milk-stache proudly. Instead of, "here are the health benefits of milk." Either way, I'm lactose intolerant. I'm also sports intolerant and I'm intolerant of being concise. I've always been too wordy. It boils down to my fear of being misunderstood, but it comes out as long, drawn-out sentences, and reiterating points.

All throughout my training in advertising and marketing, both in classes and the real world after graduation, I've been haunted by learning to be more concise. Do I know how to do it? Yes, and it leaves me with the same feeling as I have after eating a piece of cheese.

“Don't write so that you can be understood, write so that you can't be misunderstood.” - William Howard Taft, 27th president of the United States

#Writing #WritingThroughIt #sillyrant #rant #wordy #Advertising #marketing

Side notes: I wrote this mostly comically. I think concise has it's place and uses, but some information does get lost in translation this way. Not having all of the information can lead to misunderstandings that sometimes have very large consequences.

Post

How Presentation Affects Representation - #DwhellOnIt Ep. 56

📺 - tinyurl.com/6cyw8k39

🗣 - "Taylor Lakhryst was an undecided voter who participated in a #CBC program called Face to Face during last year's federal election campaign. While being on the show gave her a chance to ask questions of a party leader, she felt CBC's production choices spoiled the experience by making her appear inept and powerless."

❓ - What's #DwhellOnIt ?

👀 - Dwhell On It is a series where I answer your questions about my lived experience as a #trans woman!

📺 - A new episode gets uploaded every week! - https://youtube.com/playlist?list=PLr2CrTrMJaIzM7ETpDxpMcGHhJ1TPxPq4

‼️ - Get engaged!

➕ - Subscribe for more episodes & similar #Content ! - www.youtube.com/TaylorLakhryst

✉️ - #Comment w/ thoughts & questions!

👍🏻 - Please like & #Share !

🔖 - Bookmarks!

"While you expressed #Gratitude for the #Opportunity to provide visibility on the subject of abuse toward the 2SLBGTQIA+ #Community , you felt that #CBC made choices which diluted your appearance. It left you feeling, if not misrepresented, then underrepresented."

It feels as if #CBC chose to represent me as what I interpret as inept, powerless, and stuck with candy-coated concerns because who I am isn't palatable enough for Canadians who can't cope that #people such as myself strive to inspire and create #change .

#social platforms highlighted my segment as being of the utmost importance on an issue that had not been placed front and centre in the campaign until my appearance.

I continued to focus much of my argument on the treatment of my introductory video. I emphasized how problematic it was that this video highlighted "my love for #Sports and karaoke" while omitting more substantive #Comments about the importance of placing responsibility for bigotry and hate-based abuse on the abusers rather than the victims.

"I'm an undecided voter because" and "Let's be #leaders …" were extracted from two completely different sections of what I provided. #CBC created that line and not me, and I'm not sure if that is conducive to "accuracy."

"You stated that you followed all the directives given to you in advance by producers, yet you were the only one of the four participants given less than 40 seconds of airtime."

"You also reiterated that #CBC exercised poor judgment when it failed to include your exchange about pronouns with #ErinOToole .”

#CBC watered me down and presented me with the safest, most palatable and most comfortable image they could build based on the information I provided.

"Your complaint is, first and foremost, a reminder that the stories journalists tell are not really "theirs." They are the stories of real #people with real lives, ambitions, and concerns."

Journalistic Standards and Practices covers much ground regarding ethical #Journalism but doesn't cover specific circumstances.

"There is more debate to be had about editing your introductory video … it's clear that those producers took two risks with your video."

"On your frustration that the #question you asked on the show was "negotiated," … I worried it meant that programmers were forcing you to ask the questions that they wanted."

🔗 - Links!

How Presentation Affects Representation - tinyurl.com/yc26c89x

Your Friends Appreciate a Random Check-In Call or Text More Than You Realize - Your Friends Appreciate a Random Check-In More Than You Realize

What four undecided voters asked #ErinOToole | Face to Face 2021 - tinyurl.com/2p8ntybn

#Media and #Journalism are transphobic. I was on #CBC News: The National Face to Face - tinyurl.com/5yfc9a65

#Canada Voted In Favour of Policing Women's Bodies! - tinyurl.com/56b67cr9

Is there anything that #people expect you to be good at but are very bad at? - tinyurl.com/br4j293z

#CBC News: The National | #ErinOToole , Alberta's deadly COVID-19 surge, TIFF returns - tinyurl.com/4mvaemvy

👀 - Create #change !  

📣 - End anti-2SLGBTQIA+ abuse! - act.newmode.net/action/hirewheller/csr

📣 - You can #help ! Everything inspiring HireWheller stays ongoing - biased systems, ignorant platforms, violent abusers & isolated victims.

📣 - Grassroots #power comes from its #people ! Get involved or refer others you know to challenge systemic violence & oppression!

💻 - Connect!

@HireWheller: A grassroots group to #help the 2SLGBTQIA+ #Community overcome often-minimized struggles.

Instagram: https://instagram.com/hirewheller

Facebook: https://www.facebook.com/HireWheller-103322085282334

#Twitter : https://twitter.com/HireWheller?ref_src=twsrc%5Etfw

👱🏼‍♀️ - Look me up!

TaylorLakhryst: #Transgender woman, advocate, INFJ, ♊️, she/her/hers 🏳️‍⚧️

Linktree: linktr.ee/TaylorLakhryst

📒 - Alt information

* Text: Dwhell on it w/ Taylor Lakhryst Ep. 56 - How Presentation Affects Representation - HIREWHELLER

* Description: A blonde woman wearing a black sweater is smiling & sitting in front of a beige wall. There is white text with a yellow & purple accent.

* Captions: Automated

#Gratitude #Opportunity #social #Sports #Comments #leaders #canadian #gender #grateful #interview #manitoba #News #Out #Respect #Safety #Success #winnipeg #Youtube #active #Activism #Anxiety #athlete #Business #causes #Charity #donate #Energy #equality #Fundraising #Lesbian #LGBT #LGBTQ #Kindness #marketing #Media #nonbinary #philanthropy #Pride

Your Friends Appreciate a Random Check-In More Than You Realize

A new study found that people appreciate unexpected check-ins, such as phone calls and text messages, more than most anticipate. Learn more about the research findings and get inspired to reach out to friends you may have lost touch with.
Post

Transition Motivation, Advocating and Supporting #trans Rights

🗣 - "Do not underestimate what we're saying! Don't think that we're exaggerating things. Do not think we're probably just in the moment & it'll all just get better. Your worldview is not the same as our worldview. Your concept of the world around you is not & will never be the same as a trans individual."

📺 - Transition Motivation, Advocating and Supporting #trans Rights - tinyurl.com/a52cb8mn

‼️ - Get engaged!

➕ - Subscribe for more episodes & similar #Content ! - tinyurl.com/26pfst7v

✉️ - #Comment w/ thoughts & questions!

👍🏻 - Please #like & #Share !

❓ - What's #DwhellOnIt ?

👀 - Dwhell On It is a series where I answer your questions about my lived #experience as a #trans woman!

📺 - A new episode gets uploaded weekly! - tinyurl.com/nzbr8k27

🔖 - Bookmarks!

Does anyone misgender you whom you wish they wouldn't? Have you confronted them?

What keeps you motivated to keep going through your transition?

What is the most effective way to support trans rights?

What part of advocacy is your favourite? What is the most time-consuming? What is the most exhausting?

End anti-2SLGBTQIA+ abuse! - tinyurl.com/2p98f8hc

🔗 - Links!

Performative #marketing and #Activism Harms 2SLGBTQIA+ People! - tinyurl.com/54sd56mx

Habits! #Happiness ! More H's! - tinyurl.com/2p8d87ja

How do you feel about where you are during your transition? - tinyurl.com/2p8z8ewf

What do you want from your own life? - tinyurl.com/4k4fhs44

Transgender Awareness Week - tinyurl.com/mvujbsup

Lovers, Loving & Living It Again! - tinyurl.com/52a6h82f

My Call to Action For #tdov , Trans Day of Visibility - tinyurl.com/54u5wxkk

💰 - #Donate! Help these fundraisers hit $1411!

❗️ - Support #RunForWomen & women's #MentalHealth programs! - tinyurl.com/y469py4f

❗️ - Support #walk4md & individuals who live w/ neuromuscular disorders! - tinyurl.com/ehd9vc76

👀 - Create #change !

📣 - You can #help ! Everything inspiring HireWheller stays ongoing - biased systems, ignorant platforms, violent abusers & isolated victims.

📣 - Grassroots #power comes from its #people ! Get involved or refer others you know to challenge systemic violence & oppression!

💻 - Connect!

@HireWheller: A grassroots group to help the 2SLGBTQIA+ #Community overcome often-minimized struggles.

#Instagram : tinyurl.com/2p99ed4j

#Twitter : tinyurl.com/26sbj4zb

#Facebook : tinyurl.com/6pww46b8

👱🏼‍♀️ - Look me up!

@TaylorLakhryst: #Transgender woman, advocate, INFJ, ♊️, she/her/hers 🏳️‍⚧️

Linktree: linktr.ee/TaylorLakhryst

📒 - Alt information

* Text: Dwhell on it with Taylor Lakhryst - Transition Motivation, Advocating and Supporting Trans Rights - #DwhellOnIt Ep. 51 - HIREWHELLER

* Description: A blonde woman wearing a white & blue sweater is smiling & sitting in front of a beige wall. There is white text on a rainbow background with a yellow & purple accent.

#Motivation

@TaylorLakhryst | Linktree

Trans woman, advocate, INFJ, ♊️, she/her/hers 🏳️‍⚧️ End anti-2SLGBTQIA+ abuse!
Post

#marketing for #MentalHealth#MentalIllness

how do you market a company directed at mental illness? ideas? mine's not growing much and it's really discouraging. any apps, websites, publications i could try?

5 comments